Istanbul's Instagram entrepreneurs

An exclusive platform to share private moments, widely popular photo application Instagram continues to introduce new trends. Clothing sellers and accessories dealers are turning the app into a modern online bazaar



Following the arrival of Facebook and Twitter, Instagram is penetrating into every aspect of our daily lives. The number of Instagram users surpassed 50 million in the last six months, and the app is rapidly growing in popularity. While users preferred sharing their personal photos at first, the app is now highly respected by various entrepreneurs and corporate bodies as a digital marketing platform. Considering the power of visual communication, many investors are turning their heads from social networks toward Instagram.An average of 60 million photos are posted on Instagram every day. Using hashtags to organize content, photo-maniacs advertise their creativity and gain popularity. It would not be wrong to say individual entrepreneurs more often seize its marketing opportunity rather than established institutions.Newly opened Instagram boutiques are the bread and butter of small stores, fashion designers and people selling products from home. Either working or studying, many people are fed up with spending a whole day in shopping malls. However, you may look at the Instagram accounts of different boutiques to shorten your shopping time. Compared to well-known brands, charming designs attract many women followed by some other advantages like free cargo and discounts.If you wish to order something via the app, first note down the contact information written on the bio section. A variety of products including kitchen apprentices, hand-made designs, t-shirts and even wedding candies can easily be found. Many boutique sellers offer the chance to pay at the door. Instagram is not an e-trade platform with a complex purchasing system that exhausts consumers.Besides, the product photos easily enchant people. If you wonder about its difference from the ads on Facebook or Twitter, it is the personal look of Instagram photos. Let's look at some popular Turkish boutiques on Instagram: @naksofficial: Neziye Tekin offers inspiring designs by combining hand-workmanships with current fashion trends. She sells various limited collections from home accessories to silk scarfs. You may visit her showroom at the Cevahir Hotel. @sumeyyeomer: As a young entrepreneur, Sümeyye Ömer's journey on Instagram started with sharing the photos of her elegant meal tables. When people could not get enough from watching her cupcakes and pastries, she began to receive orders. @inciden: İnci Denizel has a significant number of followers. Popular names of the Turkish TV world prefer her designs. Denizel's products are mainly made from metal, leather and precious stones. @mervedagliforladies: Popular with proficiency in wedding photography, Merve Dağlı has recently joined the Instagram world with her women's clothing store. Apart from her stylish designs, fashionable shoes and bags are waiting for their owners. You may also find large size clothes in the 2014 summer color trends. @renkliyansimalar: Berrak Hümmet offers exclusive designs for henna nights, birthday parties or baby showers. Her wide range of products can jazz up your special events and nights. @inciayrinti: Women whose weddings are approaching prefer Ayşegül Karagöz's tailor-made flower bouquets. Colorful flowers will smarten your wedding dress, leaving an unforgettable impression.