Bayer Leverkusen's stadium now sits along Xabi Alonso Avenue, a name embraced by fans who recently lined the road to welcome the renowned coach and his team.
This celebratory scene preceded Leverkusen's decisive 5-0 victory over Werder Bremen, securing the club's first Bundesliga title.
"The way to the stadium was unbelievable. You can feel that the fans were totally ready, totally convinced that we will do it," Alonso said.
After getting through a crowd celebrating as if Leverkusen had already won, Alonso's task was to manage his squad's emotions. "We spoke in the locker room that we have to transform this energy into positive energy."
The renaming isn't official – not yet, anyway. For now, it's just a matter of a fan's sticker over the sign on what's still officially Bismarckstrasse. But if Alonso can finish the season with the German Cup and Europa League, who knows? All that in his first job in a senior head coach role.
Alonso commands instant respect in the locker room as a Champions League and World Cup-winning player who worked with almost all of the biggest names in coaching. He's given a group of players with very different career trajectories the self-belief to take on Bayern and the tactics to take the champion apart.
Alonso refused to talk about the title for months, even after beating Bayern 3-0 in February to open up a lead which only got larger. "We didn’t speak too much about the title in our locker room, but we all had it in our head," he said Sunday.
Before sealing the Bundesliga title, Leverkusen had already won another big victory over Bayern and Liverpool last month when Alonso said he would stay for next season despite interest from two of the biggest clubs around. A possible vacancy in a year's time at Real Madrid may prove tempting, too.
Bayern's new sporting director Max Eberl singled out Alonso for praise, while also vowing to hit back on the field next season.
"Special congratulations to Xabi Alonso, his coaching staff, and the whole team," Eberl said in a statement. "Your football has thrilled the Bundesliga. FC Bayern's streak has been snapped, but we will now put everything toward getting on the attack again."
After Leverkusen stretched its German record unbeaten run to 43 games across all competitions this season, Alonso said he'd give the team Sunday and Monday to celebrate before the hard work begins again. On Thursday comes a trip to London as Leverkusen aims to hold onto its 2-0 lead from the Europa League quarterfinals first leg against West Ham.
There's a German Cup final to win on May 25 – against second-division Kaiserslautern. And the small matter of Borussia Dortmund next week in the Bundesliga, one of five games separating Leverkusen from the league's first-ever unbeaten season.
For now, Alonso is enjoying his success, and the team spirit which has led him and Leverkusen to this point.
"When I feel that the team is behind me, the feeling that they want to believe, it’s much easier," Alonso said in a mix of German and English, shortly before his players burst into his news conference to shower him with beer.
"That was my great enjoyment, that I had the feeling that the team was really committed, and once you have that it’s much easier. I don’t know what it will mean for the future, but at the moment it feels pretty great."