Jim Ratcliffe has reached out directly to Manchester United fans, urging them to be patient after finalizing an agreement to acquire a stake in the struggling English football giants.
United announced on Christmas Eve that British billionaire Ratcliffe had agreed to a deal to buy a 25% stake in the club for about $1.3 billion. Ratcliffe vowed to return the Premier League side to the "top of world football."
United also announced in a statement on Sunday that Ratcliffe's INEOS chemicals company would take control of football operations after years of underachievement under the U.S.-based Glazer family, the club's current owners, who retain majority control at Old Trafford.
INEOS director of sport Dave Brailsford, best known for his work in cycling, was in the crowd at Old Trafford on Tuesday as United came from 2-0 down to defeat high-flying Aston Villa as they moved to sixth in the Premier League.
Ratcliffe, 71, has now written to several fans' groups, including the Manchester United Supporters' Trust, insisting INEOS "is in for the long term" but stressing on-field success "will require time and patience," with fans also hoping he can redevelop a crumbling Old Trafford ground.
"I wanted to write to you at this time given the critical role of the fans in the future of Manchester United as we recognize our responsibility as custodians of the club on your behalf," Ratcliffe said Tuesday.
"I believe we can bring sporting success on the pitch to complement the undoubted commercial success that the club has enjoyed.
"It will require time, patience, rigor, and the highest level of professional management.
"You are ambitious for Manchester United, and so are we. There are no guarantees in sport, and change can inevitably take time, but we are in it for the long term, and together, we want to help take Manchester United back to where the club belongs, at the very top of English, European and world football.
"I take that responsibility very seriously."
Ratcliffe added he would not be speaking about club matters until the deal had received regulatory approval.
But it appears a saga that began 13 months ago when the unpopular Glazers said they were considering "strategic alternatives" is now nearing an end.
Ratcliffe, who tried to buy Chelsea last year, grew up in the Manchester region and describes himself as a committed fan.
His group has extensive involvement in sport, owning French Ligue 1 club Nice, Swiss side Lausanne-Sport, and the INEOS Grenadiers cycling team.
The Glazers bought the club for 790 million pounds ($1.47 billion at the time) in 2005, loading the 20-time English champions with debt.
Sheikh Jassim bin Hamad Al Thani and Ratcliffe made offers in the region of £5 billion for a complete takeover, but that fell short of the Glazer family's valuation, and the Qatari banker withdrew his bid for a 100% purchase of the club in October.
United has not been crowned Premier League champions since Alex Ferguson's final season in charge in 2013 and has already been knocked out of this term's League Cup and the Champions League.