For the first time, the Women's World Cup will be held in South America, as Brazil was selected to host the 2027 edition at a FIFA congress on Friday, overshadowed by debates about the conflict in Gaza.
Following the successful 2023 tournament in Australia and New Zealand, which generated a record $570 million in commercial revenue, FIFA continues its mission to bring women’s football to new continents.
Delegates in Bangkok voted 119 to 78 in favor of Brazil, outpacing a joint bid from Belgium, the Netherlands and Germany.
The announcement was met with jubilant celebrations from the Brazilian bid team.
Brazil, home of women's football great Marta, scored higher than its European rival in FIFA’s evaluation report.
The FIFA inspectors noted the "tremendous impact on women's football in the region" that South America hosting the Women's World Cup would have.
Brazil’s bid includes 10 stadiums used for the men's World Cup in 2014, with Rio de Janeiro's famous Maracana lined up for the opening match and final.
But work needs to be done, particularly to the Amazonia stadium in Manaus, which has stood almost unused for a decade.
The Brazilian Football Confederation has also been in turmoil with legal challenges to its president.
Unlike their male counterparts, who have won five World Cups, Brazil's women have never lifted the trophy and made a group-stage exit in 2023.
Last year’s tournament defied fears that increasing the size from 24 to 32 teams would dilute the spectacle, with over 1.4 million fans streaming through the turnstiles to witness a host of shocks, dramatic turnarounds, and breakthrough results.
Gone were the lopsided scorelines that were a feature of the previous eight World Cups, reflecting a growth in the standard of women's football.
Seven teams notched their first World Cup wins, and the United States and Germany, who between them had won six of the previous eight tournaments, were both dumped out early.
The only sour note came in the aftermath of last year's final in Sydney, in which Spain beat England 1-0.
Spanish Football Federation chief Luis Rubiales sparked outrage when he forcibly kissed midfielder Jenni Hermoso during the medal ceremony and now faces prosecution for sexual assault.
Gaza debate
The 74th FIFA congress, making its debut in Thailand, made its choice by open vote for the first time as the organization seeks to move on from the corruption and shady dealings that dogged it in the past.
Delegates had their choice simplified last month when the U.S. and Mexico withdrew their joint bid, deciding instead to focus on trying to win the right to stage the 2031 edition.
As the Brazil tournament approaches, the focus will be on the huge financial disparity between men’s and women’s football.
Prize money for the 2023 Women’s World Cup was a record $110 million, but still far short of the $440 million on offer to teams at the 2022 men’s finals in Qatar.
The congress also heard a call from the Palestinian Football Association (PFA) to suspend Israel from the world body and ban Israeli teams from FIFA events.
PFA head Jibril Rajoub said the Israeli Football Association (IFA) had broken FIFA rules, adding: "FIFA cannot afford to remain indifferent to these violations or to the ongoing genocide in Palestine."
His Israeli counterpart, Shino Moshe Zuares, rejected the call as "cynical, political and hostile," insisting the IFA had not broken any FIFA rules.
FIFA supremo Gianni Infantino said the body would take independent legal advice on the matter and decide by July 20 what action to take, if any.
Statute changes
The congress also approved changes to FIFA statutes, removing the rule fixing the organization’s headquarters in Zurich, where it has been since 1932.
The rule now says the location of the HQ will be "determined by a decision passed by the congress" – opening the way for it to move from the Swiss city.
Delegates also voted to multiply the number of committees from seven to 35, reversing steps taken in 2016 to clean up FIFA after it was rocked by a wave of corruption scandals.
The remits of the new committees include women’s football, the fight against racism, and eSports, but critics say they risk re-establishing a patronage system the reforms had sought to abolish.