FIFA has suspended Spanish football federation President Luis Rubiales for 90 days as the world football body investigates his conduct at the Women's World Cup final.

Rubiales finds himself at the center of a storm after planting an unsolicited kiss on World Cup-winning footballer Jenni Hermoso's lips after Spain's victory.

The provisional suspension comes less than a week after Spain's 1-0 victory over England in Sydney, Australia, and a day after Rubiales refused to resign, despite intense pressure from the Spanish government, women players, football clubs and officials.

Rubiales' conduct, which also included grabbing his crotch, has overshadowed the enormous accomplishment of Spain's first Women's World Cup title.

Hermoso has said she did not consent to the kiss, and the team's players have said they will not play any more games as long as Rubiales is in charge. It was not immediately clear how FIFA's latest intervention might affect that.

FIFA said it removed Rubiales from football duties for 90 days "pending the disciplinary proceedings opened" against him Thursday.

The president of Spain's women's league, Beatriz Alvarez, told The Associated Press that she believed this was the end of Rubiales' football career. The league filed one of several official complaints against Rubiales that Spain's government has received.

"Luis Rubiales is finished. He has dug his own grave with his acts and his words," Alvarez said. "Whether it is because of the action of FIFA or the Spanish government, I am sure that Luis Rubiales won't spend another minute as president of the Spanish federation."

The federation appointed vice-president Pedro Rocha as acting president. It added in a statement that Rubiales "has complete trust in the FIFA's procedures and will use this opportunity to start his defense so that the truth is known and he is proven innocent."

The federation has threatened legal action against Hermoso for refusing to accept Rubiales' version of the kiss that happened at the on-field medal and trophy presentation last Sunday.

FIFA has given no timetable for a ruling. The body's disciplinary judges can impose sanctions ranging from warnings and fines to suspensions from the sport.

Rubiales, who is also UEFA vice president, has been leading the joint bid by Spain, Portugal, Morocco – and possibly Ukraine – to host the 2030 World Cup. His suspension means he cannot attend UEFA meetings or vote in October to decide the winning bids for the 2028 and 2032 European Championships.

Also Saturday, FIFA disciplinary judge Jorge Palacio ordered Rubiales and the federation not to contact Hermoso, FIFA said in a statement. Hermoso had said the federation pressured her to publicly back Rubiales.

Spain's government – via its Higher Council for Sports – filed a lawsuit Friday alleging that Rubiales violated the country's sports laws on two counts: For an alleged abuse of power and for allegedly committing acts that tarnished the dignity and decorum of a sporting event. If found guilty, Rubiales could be ruled unfit to hold office.

Spain's Secretary of State for Sports Víctor Francos, who heads the sports council, said FIFA's decision "reinforces and reaffirms that the path that the government of Spain announced yesterday was correct."

At an emergency general assembly of the federation on Friday, Rubiales had dug in, painting himself as the victim of a "witch hunt" by "false feminists" and receiving applause from the mostly male crowd.

Hermoso responded that Rubiales was lying about the kiss being consensual and that she had felt intimidated.

The federation backed Rubiales, saying he was telling the truth.

"Totally unacceptable"

While Rubiales held his ground, federation Vice President Rafael del Amo, who had been in charge of women's football, resigned. Four assistant coaches for Spain's senior team, plus two coaches of the women's youth teams, and five other staff members for the senior and youth women's teams also resigned Saturday.

Hermoso received an ovation from the crowd when she attended a preseason match Saturday for Atletico Madrid, the club where the 33-year-old forward started her long and successful career. Players of Atletico and visitors AC Milan posed before a banner reading "(We Are) With You Jennifer Hermoso."

Meanwhile, the honorary "Game for the Friends of Luis Rubiales" in which Rubiales was planning to play in southern Spain was canceled by local authorities over security concerns. Feminist groups planned to protest the match in Motril, which had been scheduled before the scandal erupted.

Cadiz and Sevilla became the first men's teams to make public showings of support for Hermoso before playing games at their home stadiums.

Cadiz's players held up a banner saying, "We Are All With Jenni."

"The club did what it was supposed to do, which was to send a message of unity for men's and women's football," Cadiz player Luis Hernandez said.

Sevilla's player wore T-shirts with the message, "This is over," echoing words Hermoso's teammate and two-time Ballon d'Or winner Alexia Putellas posted on social media Friday. The crowd also chanted: "This is over!"

Also, Barcelona coach Xavi Hernandez condemned Rubiales' behavior, calling it "totally unacceptable."

Others who have criticized Rubiales have included the European players' union, Spain's women's league and political parties from both the left and right in Spain. Iberia airlines and other federation sponsors said they backed the government's effort against him.

While Rubiales mustered some support at the assembly, his supporters began to abandon him after his suspension. Spain's women's coach Jorge Vilda and Spain's men's coach Luis de la Fuente, who were among those applauding him Friday, issued statements Saturday admonishing his conduct.

The furor over Rubiales comes months after Spanish football was rocked by racist insults on Black star Vinicius Junior. Several people were arrested and charged with racist chants against Junior and of hanging an effigy of him.