As I was sipping my coffee in the office in the morning, I was preparing the agenda for our newspaper as usual. As I skimmed through the news in the agency pools, I realized that I was adding these events to the agenda with a callousness that has now become a reflex in the face of wars, massacres and disasters. This is an example of the phenomenon of insensitivity instilled in us by the media environment.

As journalists, we face a 24-hour news cycle, and while preparing the news of one disaster, other disasters are already waiting on the agenda. This intensity can make people immune to pain and horror. So when did the world begin to accept Israel's genocide in Palestine as routine?

Since Oct. 7, Israel has been killing the Palestinian people, yet it no longer receives the same initial reaction, though the Palestinians are still being killed just as they were from day one. The daily targeting of Palestinians by Israel has stopped being a headline and has instead become a grim routine. Is the growing indifference to human suffering part of the global media theatre? It makes me ask myself the question.

Today, it wouldn't be wrong to say that headlines like "34 Palestinians killed" appearing daily in news agencies are presented almost like a weather report. The deaths resulting from Israeli attacks are treated as if they were just another routine news item or something too insignificant to be noted – this is nothing new. The media is normalizing this situation and we are adapting to it.

Of course, this is not unique to Palestine. Here are some topics that I added to my daily agenda without being surprised: