Demand for durable smartphones, household appliances on the rise

A flying kick by famous Turkish actor Cüneyt Arkın, also known as the Turkish Chuck Norris, to a refrigerator in a TV advertisement years ago was used to promote durable domestic appliances. Today, the demand for durable products is still on the rise. Even when some products are not durable enough, accessories come to their rescue



In Istanbul; it is an unlucky but common situation to drop your phone while running to a ferry or catching a cab. Many spill coffee on a PC while working or fall down when trying to step over charging cables. A tablet PC can even become a toy in the hands of children. However, it is never too late to take some precautions.Broken phone screens or laptops are indeed a natural outcome of the conditions we are living in. Laptops should be designed in a proper way prior to their release. Yet, both tablet PC's and smartphones become more durable with smart accessories. Durable cases for smartphones and tablets, as well as PCs designed to work even under the most difficult conditions, have increasingly become a part of our lives.Reconsider the standards of durable productsLaptops, smartphones, tablets and accessories are defined according to certain standards like those of the International Protection Marking (IP) and the U.S. Military Standard 810G tests. In other words, the IP standards of the products you have purchased show whether the product is resistant against water or force. Different numbers can give clues to which extent a device can survive when it falls or whether it can stay in water without receiving damage. These numbers show the level of a device's durability. A device may appear delicate yet it can have a resistant feature against unfortunate incidents.Durable products for different industriesDurable products are a must for military and security units as well as for workers at construction areas or those working in extreme heat or cold. It is important to note that the more products are durable, the more users can effectively benefit from them no matter if they face physical or water damage. To produce durable products, different alloys like magnesium or nanomaterials, which are frequently used in plane manufacturing, are preferred. Smart materials also turn devices into durable products. You may see ads promoting them by saying that the device continues to run even if it is run over by a car or if it falls on concrete. There are also effective waterproof devices designed that use special materials.No chance to escape laptopsA number of PC manufacturers like Panasonic continue to succeed in producing durable laptops. Dell has also added some durable laptops to their product lines. The Dell Latitude 12 Rugged Extreme and Dell Latitude 14 Rugged Extreme with Microsoft Windows 10, both currently available, offer the best performance even in a difficult environment. The Dell Latitude Rugged Extreme was designed to resist dust, moisture, falls, extreme weather conditions and rolling, and is mostly preferred for military and public security purposes along with industrial use. Dell's Latitude Rugged family has been certified against all probable scenarios from independent test institutions. With an anti-strike ultrapolymer and intensified magnesium content, the Latitude Rugged family features fourth generation QuadCool thermal management that is designed against excessive heat. While the Latitude 12 Rugged Extreme contains an 8.5-hour battery, the Latitude 14 Rugged Extreme has a 14-hour battery. Featuring a fifth generation Intel processor, the Latitude 14 also comes with solid-state storage and strong graphics power. Mobile wideband and internal GPS are also available in each Latitude product.Resistant to 50 CA broken tablet screen sounds much worse than a broken smartphone screen. As many tablets can be wrapped around a protective case, the fear of a broken screen is no longer an issue. Moreover, some companies even offer an armored tablet screen. Panasonic adapted its durable device mentality that was applied to the Toughbook series in its new Toughpad. The company launched Toughpad with a 7-inch armor screen and Windows 8.1. The device was introduced with two different systems. One contains an Intel Core i5-4302Y vPro for improved performance, while the other features an Intel Celeron N2807 for faster mobile data transfer. While the device enables its users to benefit from high performance and an improved power saving mode, the WXGA (1280x800) resolution screen, which minimizes reflection, displays its skills in any light. The Toughpad weighs only 540 grams and is 18 millimeters thick. The device also meets FZ-M1 and international IP65 resistance standards. What is incredible is that Toughpad continues to operate efficiently in temperatures that range from minus 10 degrees Celsius to 50 degrees Celsius.Phone case with a can openerWhen it comes to the delicate screens of smartphones, many worst-case scenarios might come to mind. If you are to face difficult conditions during your travels or business trips, it is best to protect your expensive smartphone. If you live an active life, you should have the toughest accessories for your smartphone. Having a lifetime guaranteed, hard phone cover is a good idea for your iPhone 6S Plus, which costs TL 4,000 ($1,371). Although phone cases from brands such as ZVEA or Otterbox, which can even open a can, are a bit pricier than the regular cases, it is a smart choice for people who live and work in the toughest conditions. All these phone cases have certain durability standards, including how much time they can stay submerged underwater and what it takes for them to break when they fall on a hard surface.Highlight of the week4.5G licenses presented: The three GSM operators in Turkey – Turkcell, Vodafone and Avea – received their licenses to create 4.5G networks during a ceremony overseen by President Recep Tayyip Erdoğan. Speaking at the ceremony, Erdoğan stressed the importance of domestic cell towers and said Turkey will save 5 million euros with a domestic cell tower named "Ulak."Free Wi-Fi at banks: The users of İş Bank's mobile service İşCep can benefit from 300 minutes of free Wi-Fi at almost 5,000 TTNET Wi-Fi stations. Moreover, İş Bank offers Türk Telekom's YöneTT Wi-Fi service for free at 25 of the bank's branches. İş Bank customers can enjoy free, fast and limitless Internet on their smartphones, tablet computers and laptops.