Istanbul hosted a Vogue sponsored shopping event called Fashion's Night Out 2014 on Wednesday night. The event took place in three hot fashion spots in Istanbul, Nişantaşı, Bağdat Street and İstinye Park. Many brands made special discounts and activities to encourage consumers to shop and support the fashion industry in a party atmosphere. Fashion's Night Out was created in 2009 to restore consumer confidence and to boost the industry's economy, and since then this unique event has inspired tens of thousands of shoppers around the world to participate.