Taking action following Energy Minister Berat Albayrak's order to prioritize customer satisfaction, Electricity Distribution Services Association (ELDER) will launch over 8,000 projects with TL 4.2 billion ($1.41 billion) of investments by the end of the year. The investments are expected to drop the power cuts.

ELDER Secretary-General Uğur Yüksel said they direct their investments by taking customer satisfaction surveys into consideration and stressed that, with an emphasis on technology, they will launch over 8,000 projects and realize investments reaching TL 4.2 billion by the end of the year.

Noting that it was 15 percent - approximately TL 500 million - higher than estimated, Yüksel said the power cuts would surely decrease with these investments. The most important topic on the agenda of electricity distribution companies is maximizing customer satisfaction, Yüksel told the Habertürk daily.

Stressing that each region has different expectations regarding customer satisfaction, Yüksel said relevant public institutions and electricity distribution companies conduct customer satisfaction surveys to measure these expectations. "Customers' demands are an important factor when planning investments. In addition, development plans of local administrations, the needs of emerging areas in our cities and life and property safety-oriented investments are among the top priority items," Yüksel said, suggesting that the power cuts will decrease due to said investments.

Recalling that customers who gave their phone numbers to the electricity distribution firms are informed about planned power cuts due to distribution companies' investments and maintenance and repair work via SMS up to 48 hours prior to said events, Yüksel said electricity distribution companies are preparing technological infrastructure work to instantly notify their customers in case of malfunctions.