It is an indisputable fact that the Justice and Development Party (AK Party) is one of the most successful governments of the last century. However, we should not forget that the same government has failed on one particular subject.We can enumerate the accomplishments of this government at length. In the last decade, Turkey has seen significant economic gains, better infrastructure, health, education and urbanization. At the same time, military tutelage has been downgraded and some important steps have been made to give the judiciary a pluralist structure. The AK Party government has acted more courageously on Turkey's primary concerns, those that in the past have been significant stumbling blocks. Thanks to the reconciliation initiative, today we are heading toward a solution on the Kurdish question. Similarly in the case of the Armenians, an unmitigated condolence, which was beyond imagination in the past, has been offered to them.In the face of this unprecedented performance, there is an unconvincing opposition that tries to manipulate Erdoğan's challenging, tough line and almost baseless argument of "press freedom." However, this clear imbalance of power between the two does not eliminate the fact that the AK Party is the most unsuccessful government in one particular subject, more unsuccessful than anyone else in the history of the Republic; this subject is the Western world's perception of their own party.The world sees Turkey as a non-EU candidate and views the Turkish people as a society living isolated from the world. So far, none of the AK Party governments have realized how the subject has been mishandled and even worse, no one in the party has seen what harm ignoring the issue has done. All of this has happened in a period in which globalism has intensified and become widespread. The AK Party discerned that globalism would give them the ability to intervene in the external world; however, it did not anticipate that the same globalism would make the country so transparent in front of the outer world.In fact, transparency is not only a principle of administration, but also the grounds of a new public sphere which needs administration. We are going through a period in which perceptions are manipulated more easily and the AK Party seems to have difficulty in fathoming this reality.Let's look at a simple example: There are offshoots of the Republican People's Party (CHP), Turkish Industry and Business Association (TÜSİAD) and the Gülen Movement in Brussels, which is the heart of the EU, and all of them are quite active there. However, the AK Party has made a move only this year to open a branch there. Opening a bureau alone may not yield return. Furthermore, if this bureau is mismanaged and if they cannot adopt a discourse appealing to the Westerners, current perception may worsen further.The AK Party government had better break the assumption that its positive actions will be appreciated somehow. The question of Turkey is an internal matter of Europe and also of the U.S. due to the relations with Israel and the Middle East. Therefore, it will be reasonable to expect that Westerners have an objective viewpoint on Turkey.It is never surprising that Western actors are trying to create a picture of Turkey as they want it to be. In that regard, a high number of those who are irritated by a Turkey under the management of the AK Party are apprehensive. Conversely, in the same Western world, there are also people who want to understand what is happening in Turkey and do not have a categorical sense of hostility against Turkey and Islamic identity. If we are doomed to this increasingly globalized atmosphere, we should not overlook that the AK Party has to appeal to this section as well.The key point about the issue is that the one who strives to explain himself also has to look at himself from a critical perspective and verbalize this sincerely. The AK Party has already shown its self-confidence. Now it needs to display true courage to speak the language of the world, and this will be for the benefit of the whole country.