The latest installment in the Star Wars series ruled the North America box office for a third weekend, with studio estimates Sunday of 88.3 million dollars in ticket sales.The figure puts Star Wars: The Force Awakens on course to become the most successful release of all time as early as Monday, just 17 days after its opening. As of Sunday evening, Star Wars is estimated to have brought in 740 million dollars.The record currently belongs to the 2009 sci-fi film Avatar, which took in 760 million dollars.Star Wars' weekend take was the best ever for a film that has been in cinemas for three weeks and puts it far above the competition with second-place comedy Daddy's Home staring Will Ferrell and Mark Wahlberg bringing in 29 million dollars in ticket sales.Quentin Tarantino's new film The Hateful Eight was in third place with 16.2 million dollars, followed by Sisters starring Tina Fey and Amy Poehler at 12.6 million dollars and animated film Alvin and Chipmunks: The Road Chip with 11.8 million dollars.