The tourist heaven and majestic city famed for its canals and small bridges, Venice, launched Thursday a trial scheme to charge day-trippers a 5-euro (around $5.35) entry fee that authorities hope will discourage visitors from arriving on peak days and make the city more livable for its dwindling residents.
Visitors entering the UNESCO World Heritage site for the day will have to buy a 5-euro ticket, the first of its kind in a major city with inspectors carrying out spot checks at key entry points.
Considered one of the most beautiful cities on the planet, Venice is one of the world's top tourist destinations – but is drowning under the weight of the crowds.
Under the trial system, so-called Access Fee tickets will be required only on 29 busy days throughout 2024, mostly weekends from May to July, with the goal of persuading day-trippers to visit during quieter times.
"The aim is to find a new balance between tourism and the city's residents," Simone Venturini, the local councilor responsible for tourism, told Agence France-Presse (AFP).
"We must work to reduce the impact of daily tourism on certain days ... (which) generates stress for the city," he said.
The scheme is being closely watched as destinations around the world grapple with huge numbers of tourists, who boost the local economy but risk overwhelming local communities and damaging fragile ecosystems and historical sites.
Other European tourist hot spots, like Amsterdam and Barcelona, are on a campaign to deal with surging visitor numbers. Amsterdam also announced last week a ban on new hotels and that it would halve the number of river cruise ships in the city within five years.
Nestled on the coast of the Mediterranean, Barcelona, the home to famed Gaudi architectural gems and one of Spain's top football clubs made similar moves in the past.
Ada Colau, the leftist former housing rights activist who was mayor of the city between 2015 and June 2023, cracked down on illegal Airbnb rentals that were accused of pricing locals out of the property market.
The city also limited the entrance of tour groups in the historic La Boqueria market, especially during peak shopping times.
And throughout the center organized groups must be limited to a maximum of 20 people and guides are not allowed to use loudspeakers.
In 2023 tourist numbers registering in hotels, homes and hostels were down 6.9% compared with 2019 figures, according to the City Council.
UNESCO warning
Venice, spread over more than 100 small islands and islets in northeastern Italy, was listed by UNESCO as a World Heritage site in 1987.
However the number of people seeking to experience what the U.N. cultural body calls an "extraordinary architectural masterpiece" is widely considered to be unsustainable.
At peak times, 100,000 visitors stay overnight in the historic center of Venice, double the resident population of just 50,000.
Tens of thousands more pour into the city's narrow streets for the day, often from cruise ships, to see sights including St. Mark's Square and the Rialto Bridge.
UNESCO threatened last year to put Venice on its list of heritage in danger, citing mass tourism as well as rising water levels in its lagoon attributed to climate change.
Venice escaped the ignominy only after local authorities agreed on the new ticketing system.
The idea had long been debated but repeatedly postponed over concerns it would seriously dent tourist revenue and compromise freedom of movement.
Ashish Thakkar, an American tourist visiting on Wednesday with his wife, questioned how much of an effect the day pass would have.
"If I'm coming all the way from out of the country, 5 euros just to get access to the city – I wouldn't mind paying it," he told AFP.
"I don't think it's going to make a big difference."
Venturini hopes the initiative will persuade Italians living in the region not to come on busy days such as Thursday when Italy marks its World War II Liberation Day.
Venice had already imposed a ban in 2021 on the massive cruise ships from which thousands of day-trippers emerge daily, rerouting them to a more distant industrial port.
Luigi Brugnaro, the mayor of Venice, acknowledged that the tickets were "an experiment," and officials are not entirely sure how the system is going to pan out.
No queues
Earlier this month, Brugnaro told reporters the new system would be monitored with "very soft controls" and "without queues."
Visitors are being encouraged to buy their tickets online beforehand but will be able to buy one on arrival.
A new ticket office has been set up on the square in front of the Santa Lucia train station, the main point of entry into the city.
Controllers will carry out spot checks in key areas, with fines ranging from 50 to 300 euros.
Tourists staying in Venice, who already pay an overnight tax for the privilege, are exempt from the new tickets, as are those arriving between 4 p.m. and 8:30 a.m., minors under 14 and the disabled.
For the time being, there is no ceiling on the number of day tickets – downloaded in the form of a QR code from a website (https://cda.ve.it/en/).