Far from the promising start he had hoped for at this year's Labour Party conference, British Prime Minister Keir Starmer was under pressure on Sunday over his decision to limit winter fuel payments to the elderly and facing criticism over donations for clothing and hospitality.

Starmer and his team had hoped the party's annual conference would be a celebration of Labour's return to power after 14 years of Conservative government and a chance to set out how his team would tackle Britain's myriad problems.

Instead, Starmer and his ministers are again having to defend the decision to cut fuel payments to millions of pensioners and why the prime minister and others had accepted money from a donor to buy clothes and host parties.

On Sunday, at the beginning of the conference in the northern city of Liverpool, the head of one of Britain's biggest trade unions called on Starmer to overturn his decision to limit the fuel payments, describing the move as "cruel."

Sharon Graham, general secretary of the Unite union, which has more than 1 million members in Britain and Ireland, told Sky News she wanted Starmer to say the move was a misstep and reverse a policy that will means-test the payments which help some pensioners cover increasingly expensive fuel bills.

"It's a cruel policy. He needs to reverse it," Graham said. "I'd also like him to say that we're not going to take this country down austerity mark two. People voted for change. They need to see change."

Starmer says he was forced to make tough decisions after the previous, Conservative government left a 22 billion pound ($29 billion) black hole in public finances – a charge the Conservatives deny.

Broken Britain

Bridget Phillipson, education minister, said Graham was "entitled to her opinion" but the government was forced to push through the measures because of its fiscal inheritance.

"I certainly don't like it ... It was not a decision that we expected to make, it was certainly not one that we wanted to make."

The government says the move will save around 1.3 billion pounds in 2024/25 and then 1.5 billion in later years, funds necessary to spur economic growth.

But the decision has raised questions at a time when Starmer and some of his top ministers have accepted donations to pay for clothing and for hosting parties and foreign travel.

Deputy Prime Minister Angela Rayner and Phillipson both defended the donations on Sunday, saying they had abided by the rules and declared their use of the money. Starmer's office said on Friday the prime minister, Rayner and Finance Minister Rachel Reeves would no longer accept donations to pay for clothing.

With a large majority in Parliament, Starmer and his team believe they can weather criticism of policies in the short term, hoping that by controlling spending they can create the conditions for more investment and growth to benefit the public.

But with the government suggesting its budget in late October will be "painful" and warning of tough times to come, Starmer has been criticized for overdoing the pessimism, causing consumer confidence to slump.

"I appreciate when everything at the moment seems really broken people really question when it can get any better and that is what we are determined to show this week," said Phillipson. "We will fix the economy and deliver a fair deal for everyone."