Turkish defense manufacturers are out in force at this week's Paris Air Show, the first in four years during which conflicts including Russia's invasion of Ukraine have spotlighted the country's now-coveted weapons.
Most obvious is state-owned Turkish Aerospace Industries (TAI), whose ample stand, fronted by a tarmac display of armed drones, helicopters and a recently-developed jet trainer, is just a few paces away from heavyweights like Airbus and Boeing at Le Bourget airport.
Dour-faced military delegations, including one group from Brazil, could be seen touring the aircraft while gawkers took pictures of the bomb- and missile-laden drones.
As an arms exporter, Türkiye "benefits from an image as a 'third way': politically less restrictive than Western systems, but more neutral than buying Russian, Chinese or Iranian while guaranteeing satisfactory quality," Leo Peria-Peigne, a researcher at the French Institute of International Relations (IFRI) wrote in a recent paper.
Among the country's most sought-after products are armed drones, driven in part by the TB2 Bayraktar produced by privately owned firm Baykar, which does not have a stand of its own at the airshow.
The drone basked in the media spotlight last year for its role in the earliest stages of Ukraine's defense against the Russian invasion and has been bought by a dozen militaries according to the International Institute for Strategic Studies' Military Balance.
After sealing a contract worth $367 million to sell Kuwait Bayraktar TB2 drones last week, Baykar CEO Haluk Bayraktar said the company had signed export deals with as many as 30 countries so far.
Like Baykar, TAI's unmanned aerial vehicles (UAV) have in recent years been sold around the world including to Kazakhstan, Kyrgyzstan, Malaysia, Algeria and Tunisia, according to data from arms trade watchdog SIPRI.
For drones, "most of the interest nowadays comes from Africa," where countries want them to "fight terrorism," TAI drones chief Omer Yıldız told Agence France-Presse (AFP).
Turkish UAVs had "proved to be very effective and efficient against terrorism," in Türkiye's neighbor Syria, where Ankara's armed forces have been carrying out anti-terrorism operations, he added.
Elsewhere in Africa, SIPRI data shows Niger and Chad have bought TAI's Hürküş-C turboprop trainer aircraft, which can also be used for ground attack missions.
The firm also showed off less belligerent uses of its UAVs, pointing out their use to reestablish mobile phone coverage in some areas following February's devastating earthquakes that struck the country's southeastern region.
Their radars have also been used to spot Russian and Ukrainian mines threatening commercial shipping in the Black Sea since Moscow's invasion of its neighbor last year.
TAI's Yıldız points to a scale model of the firm's latest iteration of its Anka drone, a jet-powered delta wing that bears a closer resemblance to an American stealth bomber than its gawky propeller-driven sister aircraft.
With its larger payload and enhanced capabilities, the drone is "aiming to take the air-to-ground missions of the F-16" American fighter jet, he says.
Replacing Western technology with home-grown weaponry harks back to the origins of Türkiye's domestic arms industry, which Ankara has pushed ever since the U.S.' 1970s arms embargo over its military intervention in Cyprus that was prompted by a Greek Cypriot coup aimed at Greece’s annexation of the island. Türkiye acted as a guarantor power to protect Turkish Cypriots from persecution and violence.
The sector's "increase in capability is ensured using a policy of very aggressive industrial subsidies, demanding a high return on investment as technology transfer, development of local production or partnerships with major Western industrial groups," IFRI's Peria-Peigne wrote.
"From the 2000s, there has been an emphasis on aeronautical capabilities," and the Turkish armed forces' growing appetite for drones, he added.
That has only been stoked by the U.S.' refusal to sell NATO ally Türkiye F-35 fighter jets after Ankara bought anti-aircraft systems from Russia.
At another Le Bourget stand, Ruşen Kömürcü, secretary-general of the Turkish Defence and Aerospace Industry Manufacturers' Association (SASAD), recites sectoral statistics by heart: 100,000 jobs and $10 billion in revenues, of which $4.4 billion in exports.
Asked why the country's products are doing so well, he said simply that in Türkiye "you find good material at a good price."
In a cozy room behind state-owned missile and rocket developer Roketsan's nearby stand bristling with mockups of guided explosives, marketing boss Mustafa Odabaş agrees.
"As we are developing new systems to meet the Turkish armed forces' needs, our sales are growing," he told AFP.
"We have the capability now" to supply "pinpoint accuracy missiles, cruise missiles, long-range missiles" that have drawn customers across the Middle East and especially the Gulf region, Odabaş added.
Sales of Baykar and TAI drones further afield have helped Roketsan win customers in Africa and even Europe, he said.
In the complex global web of defense production, Roketsan is the sole manufacturer of some parts used in Raytheon's Patriot anti-air missiles recently delivered to Ukraine, just as TAI makes components for NATO allies' aircraft such as the Airbus A400M transporter.
In the future, "50% of our sales should be coming through exports. I believe it should be even more," Odabaş said.
Industry association chief Kömürcü expects that in the coming years, "more and more (Turkish arms) will be for exportation, maybe $10 billion is not far from our horizon."
That would put Türkiye not far behind major exporter France, which sold 11.7 billion euros ($12.3 billion) of arms abroad in 2021 according to government figures.
