North Korea-linked Sony hack may be costliest ever
by Associated Press
NEW YORKDec 19, 2014 - 12:00 am GMT+3
by Associated Press
Dec 19, 2014 12:00 am
The hack of Sony, which has been linked to North Korea may be the most damaging cyberattack inflicted on an American business. It forced Sony to cancel the release of the North Korean spoof movie “The Interview”
Sony Pictures on Wednesday cancelled the release of a madcap comedy about North Korea that triggered chilling threats from hackers, as US investigators reportedly blamed Pyongyang for a damaging cyber-raid on the movie giant.
The fallout from the hack that exposed a trove of sensitive documents, and this week escalated to threats of terrorism, forced Sony to cancel release of the North Korean spoof movie "The Interview." The studio's reputation is in tatters as embarrassing revelations spill from tens of thousands of leaked emails and other company materials.
Federal investigators believe there is a connection between the Sony hack and the isolated communist nation, according to an official who spoke on condition of anonymity. The official was not authorized to openly discuss an ongoing criminal case.
North Korea has denounced the "The Interview" but earlier this month said the hack might have been carried out by sympathizers. The movie features a pair of journalists played by James Franco and Seth Rogen who are asked by the CIA to assassinate North Korea's leader Kim Jong Un.
The attack is possibly the costliest ever for a U.S. company, said Avivah Litan, a cybersecurity analyst at research firm Gartner. "This attack went to the heart and core of Sony's business and succeeded," she said. "We haven't seen any attack like this in the annals of U.S. breach history."
A besieged Sony cancelled the Christmas Day release of the film, citing threats of violence by the hackers and decisions by the largest multiplex chains in North America to pull screenings. The hackers, who call themselves Guardians of Peace, had made threats of violence reminiscent of September 11th, 2001 if movie theatres showed the film. Sony later said it has "no further release plans for the film," seemingly ruling out a delayed theatrical or video-on-demand release. National Security Council spokeswoman Bernadette Meehan said the U.S. government had no involvement in Sony's decision. She said artists and entertainers have the right to produce and distribute whatever content they want in the U.S.
How much the cyberattack will ultimately cost Sony is unclear. Sony faces trouble on several fronts after nearly four weeks since the hackers first crippled its computer systems and started dumping thousands of emails and private documents online.
In addition to vanishing box-office revenue from "The Interview," leaked documents could muck up production schedules, experts say. There will be the cost of defending the studio against lawsuits by ex-employees angry over leaked Social Security numbers and other personal information. And then there are actors who might decide to work at another studio.
Beyond the financial blow, some say the attack and Sony's capitulation has raised troubling questions about self-censorship and whether other studios and U.S. companies are now also vulnerable. "Artistic freedom is at risk," said Efraim Levy, a senior financial analyst at research firm S&P Capital IQ. "Are we not going to put out movies that offend some constituencies?"
A breakdown of areas where Sony may suffer damage:
BOX OFFICE LOSSES
With a modest budget of about $40 million, "The Interview" had been predicted to gross around $30 million in its opening weekend. Doug Stone, president of film industry newsletter Box Office Analyst, forecast that Sony could have grossed $120 million in U.S. and foreign box office revenue from the film. It has already spent tens of millions on marketing.
STIRRED OR SHAKEN?
A leaked script of the Sony's upcoming James Bond film "Spectre" led to an online frenzy of articles warning readers of "major spoilers." Seth Shapiro, a professor at the University of Southern California's School of Cinematic Arts, thinks the potential damage from a hit to the blockbuster franchise is big. "How can they proceed if everyone in the audience has already read the script?" he said.
FLEEING TALENT?
It's not yet clear if the leaks of sensitive emails will cause agents and top actors to think twice about working with Sony. In the short term, some think it may hurt, not only because of the insults directed at stars such as Angelina Jolie, but because the massive leak hurts prestige and indicates Sony is not being run as well as it should, said Shapiro.
LEGAL WOES
Earlier this week, four former employees sued Sony for not protecting their private information from hackers. The lawsuits seek class-action status on behalf of the nearly 50,000 Sony Pictures employees whose Social Security numbers and other private data was exposed.
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