The Royal Shakespeare Company will look at using artificial intelligence and immersive technology in future productions, the Government announced as part of other projects and funding measures for England's West Midlands and Merseyside.
Based at playwright William Shakespeare's birthplace in Stratford-upon-Avon, Warwickshire, as well as London, the theater company will lead R&D pilot production projects in collaboration with the U.S. tech and media festival South by Southwest (SXSW).
The RSC has previously used motion capture technology in a performance of Dream, inspired by Shakespeare's "A Midsummer Night's Dream," in 2021, which was aimed at remote audience members during the pandemic.
U.K. Culture Secretary Lisa Nandy unveiled 13.5 million pounds ($17 million) investment in training, research and development for a range of projects in Merseyside and the West Midlands.
She said: "Talent is everywhere, but opportunity is not. That's why we are supporting firms, artists and freelancers that are innovating, using new technology and driving growth in creative clusters across the country.
"Liverpool and Merseyside hold a special place in our nation's music landscape, and this funding will support imagination and experimentation across the city and region as creators explore how we can make gigs more environmentally friendly.
"Birmingham and the West Midlands have a rich industrial history, and we are putting them at the forefront of a potential new industry developing the amazing technology that will revolutionize visual effects in film, theater and gaming."
Of the share of the pot, the West Midlands will get 6.75 million pounds, which will be aimed at businesses specializing in creative tech like video games and immersive reality and industry working with many partners, including universities and the RSC.
The type of technology has not been decided, but it will look at "AI and immersive technology."
There will also be a consideration of "incorporating VR (virtual reality) and AR (augmented reality) technologies for live events; adapting game engines for non-gaming applications in music, theater, and film; using game design principles to engage audiences; and employing 3D modeling and animation techniques to create high-quality immersive content."
VR simulates an experience for users, usually using headsets, while AR works by creating computer-generated content in the real world.
Those involved in the partnership with CreaTech Frontiers are places such as the Birmingham Opera Group, Birmingham Repertory Theatre and Birmingham Contemporary Music Group.
A fund of 6.75 million pounds has also been allocated by the Government to Liverpool's combined authority's academic and private sector program, called the MusicFutures cluster.
Working with the Royal Liverpool Philharmonic and the Liverpool M&S Bank Arena, the cluster will fund training for musicians, teachers and businesses to use technology such as AI and extended reality (XR) to make the "live music sector more environmentally sustainable."
This could mean building simulated environments as well as having computer-generated creations.
As the Music Venue Trust said, grassroots music is being hollowed out by the cost-of-living crisis and other factors, with 125 of these venues permanently shutting in 2023.