A movie based on the life-simulation gaming series "The Sims" was confirmed in Hollywood's latest effort to cash in on the video-game adaptation craze sparked by hits including "Super Mario Bros" and "Sonic the Hedgehog."

The much-rumored project is being developed for the big screen by Amazon MGM Studios, video game giant Electronic Arts announced at its investor day event, among broader plans to expand its lucrative "Sims" franchise.

"The Sims" video game series was originally spun off from the popular "SimCity" franchise.

While its forerunner had gamers building cities, 2000's "The Sims" took players inside individual homes, allowing them to customize everything from furniture to their virtual inhabitants' relationships.

Over 25 years, "The Sims" and its three sequels have sold over 200 million copies, and Electronic Arts is planning a multi-player version.

Kate Herron, best known for the Marvel superhero television series "Loki" and the Netflix hit "Sex Education," will direct and co-write the movie.

Described by its original creator as a "virtual doll house," the flexible and open-ended "Sims" games generally lack specific goals or plotlines.

Details on the film are scarce, with no release date set, though EA's Kate Gorman told Variety the film would be "very much rooted" in the game's universe, featuring plenty of "Sims lore."

Margot Robbie's company LuckyChap, which was behind the similarly unlikely yet wildly successful movie adaptation "Barbie," will produce.

"We wanted the right partners and to make an impact the size of something like a 'Barbie' movie is exactly what we want," said Gorman.

Based on the popular toy dolls, "Barbie" was last year's highest-grossing movie.

It was followed by "The Super Mario Bros. Movie," based on Nintendo's flagship video game series.

Other recent popular video-game adaptations have included "Sonic the Hedgehog," "Uncharted" and television's "The Last of Us."