In a bold move, Bratz dolls have stepped into the spotlight, challenging Barbie's long-standing dominance. The brand has announced a groundbreaking partnership with celebrity sensation Kylie Jenner, marking the first time a famous figure has been transformed into one of their dolls. Bratz, known for their daring and diverse styling, enjoyed immense success in the 2000s, generating a staggering $2 billion in sales between 2001 and 2006.
The highly anticipated limited-time Mini Bratz x Kylie Jenner collection was officially launched on Tuesday, sending waves of excitement among fans. Bratz enthusiasts can now revel in six different iconic looks inspired by Kylie Jenner's famous outfits. The collection features both the lavishly feathered lavender Versace mermaid gown she wore to the 2019 Met Gala and the elegantly veiled all-white Off-White ensemble she donned at the same event three years later.
MGA Entertainment, the manufacturer behind Bratz, has promised even more thrilling surprises as they unveil a "full line" of Kylie dolls in the upcoming weeks. The collaboration aims to capture the essence of the renowned celebrity while embracing Bratz's trademark edgy style and inclusive representation.
This strategic move by Bratz represents a daring challenge to Barbie's long-standing reign in the doll market. With Bratz's growing popularity and its association with a global icon like Kylie Jenner, Barbie faces stiff competition. While Barbie has held her position as the epitome of fashion dolls for decades, the introduction of the Bratz x Kylie Jenner Collection signals a shift in the industry, enticing collectors and doll enthusiasts alike.
