Day by day, there are improvements in the technical capacity of the television dramas; with Turkey earning $150 million from the film industry. According to the office for the Coordination of Public Diplomacy in the Prime Minister's office (KDK), up until the first half of 2000 Turkey purchased soap operas, programs, quiz shows and movies. Today, Turkish production companies are at the forefront of the industry with quality content and advanced technical infrastructure.

Turkish television dramas are aired from the Middle East to the Balkans, and Central Asia to South America. Turkish production companies sell more than 70 soap operas and movies to 54 countries, with exports increasing daily. In 2013, Turkish production companies entered markets in the Ukraine, Pakistan, Russia and China. The export of Turkish soap operas is thought to enhance Turkey's soft power on the international stage by popularizing Turkish culture.

The most popular Turkish dramas internationally are "Muhteşem Yuzyil" (Magnificent Century), "Ask-i Memnu" (Forbidden Love), "Adini Feriha Koydum" (I Named Her Feriha), and "Fatmagul'un Sucu Ne?" (What is Fatmagul's Crime?). One particularly popular soap opera, "Gumuş" (Silver), aired its season finale to 84 million people in the Middle East.

According to the Turkish Ministry of Culture and Tourism, when the soap operas first entered the world market they were valued at $35,000-50,000 per episode. Today, the programs sell for $500,000-$200,000 an episode.